MARKETING TOOLKIT FOR INSTAGRAM

“How do I maximize my business on Instagram?” is a common question with a fairly simple answer. All you need is to start managing your account just like any other part of your business. A smart marketing strategy is a key to building brand awareness, connecting with your target market, and attracting customers. Quality content and aesthetic visuals are a must. However, they are not enough for a controlled promotion. To increase your online presence:

• Be consistent with posting

Regular uploads are encouraged by both Instagram algorithms and users. Authentic and constantly updated content gets into the smart feed and is therefore viewed more often. In this way, you keep the audience from checking the profiles of competitors during long periods between publications. A monthly content plan will be a good solution to save yourself from a lack of inspiration, and special scheduler services will save you time by posting ready-made templates to your profile.

• Engage with your audience

Keeping your account active can be even more important than gaining new followers, since the Instagram feed compilation is formed by measuring the performance of a post based on the number of likes and comments. Maintain the conversation with your audience throughout DMs, comments under your posts/your followers’ posts, and Stories featuring your brand. If you are physically unable to handle it on a daily basis, try to automate the process where possible. For example, send auto messages for frequently asked questions or leave likes even being offline. A friendly brand identity will help you build trust and loyalty with your audience and create a strong brand image.

• Make use of in-app features or turn to Instagram growth services

You have to appear in top search results to advance in socials. AI-powered tools facilitate the algorithm to recommend your business to potential followers by analyzing your competitors, niche, and other relevant points. Smart settings come handy in approaching your target audience. It means you increase the number of subscribers by getting in the recommendation feed quicker and scaling up your exposure. This is how your business gets new customers and more sales.

Instagram is an effective marketing tool if we see marketing as a business process of building relations with customers and satisfying their needs.

There are more than 2 billion users registered on the platform, and based on statistics provided 90% of them are subscribed to at least one commercial account. Approximately 83% are looking for new products and services there. According to Meta, 74% find brands with Instagram accounts to be relevant and 78% to be popular. In other words, companies with no profile on this social network are likely to miss a significant part of their potential clients.

The platform puts a lot of effort in driving business in-app and carries on with regular updates. For example, it recently has become enough to know how to find insights on Instagram, instead of calculating each metric manually. Business accounts are also offered other effective tools that encourage purchases. These include links in stories, ads manager, shopping tags, Instagram Shopping and more.

With all of the above, anyone can not only gain access to the target audience, but also gets an impressive marketing toolkit to grow their brand.

Instagram automation tools are special software that performs on behalf of the account owner. The application is completely safe as long as you side with reliable services. AI-based codes operate within Instagram security algorithms and never exceed the limits, so their activity is regarded by the system as “human-like”. This allows materially reducing the number of daily routine tasks due to such features as scheduled posting, metrics collection, auto replies for DMs, and much more.

The choice of marketing tools depends on the type of account and its owner’s goals. So the idea of an effective Instagram automation toolkit fluctuates. However, the specifics of social network are such that, regardless of the method of promotion, you are sure to benefit from such features as:

• Scheduled Posting allows you to set content publishing so that new content is posted to your account automatically and at the right time. With a sustained content release the service ensures consistency and maintains a high level of engagement.

• Hashtag Generator automatically selects relevant hashtags for higher rankings. This is how Instagram algorithms favor getting into the user's feed. It means that the publication will be seen by those who are interested in your content, which, in turn, will attract new subscribers and increase organic growth.

• Automated Direct Messaging automatically responds to a keyword or customer action. It handles general inquiries, sends welcome messages and performs any other type of communication specified in the filters. The tool is the best solution for instant responses and a great competitive advantage that increases conversions.

• Profile Analyzer provides a wide range of metrics to monitor any public Instagram account so you can track your account's performance, evaluate competitors and stay updated on target audience preferences. This is handy for creating an effective strategy for connecting with your customers, amplifying your brand, and growing your business.

You don’t have to go for different services to apply the tools from above. Inflact is enough to get the whole stack of tools at your fingertips all in one place.