Content Curation Strategy for TikTok Accounts: Pros and Cons
Online marketing experts unanimously claim that in order to make it big on TikTok, or even better, scale up your account, you need to post at least five videos a week. With such a rigid schedule, fanny and catchy videos hide a lot of weary content creators behind the scenes. Be you a big name or just a rookie, living a life full of deadlines and the fear of running out of ideas is definitely not an easy one.
Actually, you can share publications once a month, but then get ready to say goodbye to high reach and engagement. The platform does not favour long breaks, so acting like that makes it challenging to keep at least the level of current metrics.
Does that really mean that you are to put up with life under pressure to thrive in social networks?
In fact, your peace of mind is the result of good planning and the ability to combine different types of content. The ideal proportion is 60% of genuine publications. The remaining 40% can be achieved through a content curation strategy and getting familiar with what is a TikTok Downloader.
What is Content Curation?
A lot of users have already applied this strategy without even knowing it. Most likely you reposted, posted quotes, made collections, etc. Basically, you have interacted with other people's content in order to drive the attention of your own target audience. So we are talking about collecting and processing ready-made materials from open sources. In fact, content curation is the use of someone else's content, which is either/ or shared, supplemented, systematized, and published in one's own profiles.
How Does Content Curation Work?
Since nowadays we are snowed with content, finding relevant pieces of information is a daunting task. This is why curation is truly a game-changer, as it saves the average user from browsing tons of search results and watching useless videos. The Curator is a digital superhero with superpowers to keep records and organise, saving us from online chaos.
They should know what kind of content on TikTok is currently presented and how to collect relevant pieces for their niche in-app. Then carefully study it and come up with an interesting solution to introduce subscribers to these useful materials.
The benefits of curating for the account itself are obvious, as it is a budget-friendly and relatively simple TikTok strategy for brands and influencers.
Let’s dig deeper and study the potential advantages one can enjoy!
Five Pros to Implement Content Curation Immediately
Curated content allows you to take a breather and relax a little. But don't forget that the third-party content you host must serve the same purpose as the original ones. It is never about making your life easier, the focus is still on winning over an audience. Treat both types of content as equally demanding, especially when it comes to visuals. Apart from the informative part, make sure you can download a TikTok video hd. Even though you have learned how to create TikTok content in a mega useful way, poor quality could ruin all the work done.
Curated content is the reworking of content from authoritative sources. Create high-quality materials and add back links. Thus, you will manage to be mentioned in the original accounts. It is a common practice for a win-win collaboration. The experts get to confirm their status, and you gain additional traffic. On top of that, such content always drives more likes and shares, increasing the number of authoritative links to your resource. Make use of it.
More topics to relate with
As you advance in a certain niche for a long time, there is a risk of getting caught up in a limited number of topics covered in the account. Curated content will give you more room for dialogue and the ability to think outside of the box. Suppose you are a powerful expert in psychology. Why not describe certain mental issues using characters as an example? Such an unexpected match will give you the opportunity to encourage your followers to discuss them or cinematography in general in the comments. Providing content with a different focus gives people variety so that you don't lose your audience.
The surge in audience trust and loyalty
Followers get used to the fact that your page is a sure place where they find answers; this urges them to turn to you again and again. A systematic approach to publishing curated materials will help to build up trust and loyalty among the subscribers. In fact, it is not important for users whether it is the primary source or your account they receive credible information from. What really matters is that you are able to regularly provide the information they are looking for.
An expert community step-up
When you collect materials, be sure to stay in touch with the authors. This is how industry leaders will start to know about you. And it is a great asset to have a TikTok strategy b2b in store. After all, big names also resort to curated content, so there is a high chance to be considered for curation from their side in return. Yet, it is better to take care to download a TikTok video without a watermark by yourself. Everyone appreciates the recognition, but few people like the extra work of sending the clip in the original quality you are interested in. Make sure it is a pleasure to communicate with you, not a burden.
Important Technical Information In-Between
If you want to engage with content curation you will have to make out how to use a TikTok Content Downloader. As you have already learned from the article, queries for original videos don’t always end up with positive responses, and screenshots or screen recording is simply bad manners for any self-respecting creator.
For these purposes, there is special software that allows you to get the desired clip on your device without losing quality. You can do it through any TikTok download video app. Before applying, it is recommended to check that the application you are about to install is reliable. This way you won't catch malware and protect your personal data from hacking.
In cases where you do not know how to assess the application right or simply do not have enough memory on your phone or computer, try to download a TikTok video online. There are a lot of relevant offers on the market. For example, Inflact which is a universal social media automation service offers this tool along with other useful features for social media marketing.
The tool allows downloading a TikTok video with links fast and easily with no watermarks and in initial resolution.
Two Cons to Consider
It's essential to know how to download a TikTok video, but it's even more significant to avoid unpleasant consequences after publishing it. Please note that reposting someone else's material can be regarded as copyright infringement. That is why the curator should provide credentials. But even that won’t be enough. Be sure to get permission from the author. The easiest way to get it is to send a corresponding request in DMs or ask for it in the comments section. By doing so, you protect yourself from any misunderstandings when putting down such content in your feed.
Turning an account into a dumping place
Content curation is walking on eggshells, and it's more than just collecting posts and posting them. Double-check that it benefits readers. It is not enough just to download a TikTok video that you personally find interesting to make it worthy of your account. The publications you curate should be highly relevant to your niche, in demand among the audience, and updated with your own views and opinions to add value to the materials and boost the account’s authority. Explain why you have shared this post and why you find it useful to read it. Reveal your attitude and let users hear your voice.
Complete the puzzle
Content usability and its aesthetics do not always bring the results you may expect. This is the most significant part of the work, but it is not the whole workload. So it is a smart move to align your content with the following three tips:
Influencers and brands are looking to expand their online presence. Each social network attracts its own unique audience, which significantly increases its reach and promotes recognition. Synchronization with social networks will help your followers to move from one app to another and back, watch content on TikTok, follow and read posts on Instagram, read news on Twitter*, etc. This means you can maximize engagement through the already-created community. Plus, it makes it easier to collect data and analytics, so you can find out what content works well across all platforms and create the one that works best for your target audience.
TikTok has content filters that any creator should take into account. For example, the developers carry on working on platform security and have recently rolled out a Video keyword filters update, that enables users to filter videos by keywords or hashtags from showing up in such folders as For You and Following feeds. So users now can protect themselves from potentially problematic or triggering content. In addition, it becomes possible to stop the algorithm from showing the users topics they simply don’t care about or have gotten sick of seeing. This means that choosing the right hashtags and SEO optimisation turns into a crucial tool for gaining top positions in search results.
3. Add consistency
Yes, we have already highlighted the importance of regular posting for TikTok promotion. It seems like a straightforward recommendation to comply with. You just have to post content at a specific date and time to enjoy a well-deserved boost in views and followers. Somewhere in an ideal world, this will work out, but let’s face the music and get used to the imperfections of human nature. There are times when we cannot physically do it, we may be pushed away by other things or people, or we may simply forget. Fortunately, there are a huge number of programs and services like the TikTik content planner which automates the scheduling process. It comes handy when you are not near the computer, you do not have access to the Internet or for other force majeure.
The Take Away
Summing it up, content curation is an effective TikTok business strategy to build trust, increase reach, and drive engagement. However, you should make an effort to curate content and not just aggregate it. Downloading TikTok video mp4 is only the first step. Annotate it with your ideas, change titles, credit authors, post content from multiple sources, and always go above and beyond when it comes to third-party content. Original ideas wrapped in the same format are what makes TikTok so successful, so you'd better stick to a similar TikTok strategy example for your own account. In this way, you will become a valuable source of information and become a leader in your niche.