Instagram isn’t just for posting pretty pics. It’s also a powerful tool for businesses like yours to connect with new and existing customers, tell your story, and drive engagement. One of the platform’s best features is Instagram Highlights, a simple way to keep key content visible long after you’ve posted it.
Highlights are similar to Instagram Stories, but they stay on your profile forever, so you can organize your content in a way that’s easy for followers to explore. Whether you’re presenting products, answering FAQs or showing off customer feedback, Highlights will keep current customers coming back and lure new ones to give you a try.
Keep reading to learn more about how to make highlights on Instagram and why you should be doing it. We’ll also show you how to download Instagram Highlights so you can keep them for research or inspiration.
Why Instagram Is a Vital Platform for Business
Considering that Instagram has over 2 billion active users, it’s important to stop thinking of it as just a social media app. It can be a storefront for selling your products, a customer service center to answer questions and resolve issues, and a marketing platform for announcements and promotions.
By using Instagram for business marketing you can build strong relationships with your existing customers and increase visibility to find new ones. And because Instagram is such a visual platform, it’s the perfect way to tell your brand’s story and showcase products.
Here are ways Instagram can help your business grow:
Reaching New Audiences
Instagram has a powerful algorithm that serves up content to those who are most likely to engage with it, whether they follow you or not. Using tools like Highlights, Reels, or Storie you can reach new audiences and find followers who really want to see what you have to offer.
Partnering with Influencers
Influencer marketing is huge on Instagram, so by partnering with popular content creators who align with your brand, you can tap into their audience and build trust with their followers. Stories are great for showcasing these partnerships, but using Instagram Story Highlights is what keeps this content around long term.
Monitoring Competitors
Because Instagram is a public platform, it’s easy to keep an eye on what your competitors are doing. By monitoring promotions, product launches, and customer feedback, you can track trends and see where there might be gaps within your own marketing strategy.
Building Trust Through Transparency
Today’s consumers want brands that are authentic and responsive. Instagram Highlights give your customers what they want through behind-the-scenes videos, product tutorials and company updates that feel personal. By being open and informative, you’ll build trust and customer loyalty.
How to Use Instagram Highlights for Customer Engagement
When you use Instagram Highlights, you can turn your profile into an interactive resource that keeps customers interested and engaged. Rather than letting your Stories disappear after a day, you can organize them into custom categories so customers can find what they need, all while learning more about your brand.
Let’s dive deeper into the various ways you can use Highlights to support your customers and improve their experience.
1. Showcase Your Products
Use Highlights to create a product catalog. No matter what industry you’re representing, you can showcase your products by collection, price, season, or type, so customers can browse your offerings without ever leaving your profile. To turn views into sales, be sure to include prices and purchase links.
2. Highlight FAQs
Compile your most common questions about quality, sizing, shipping, returns and turn the answers into an FAQ Highlight that customers can refer to when they want to learn more about your policies or products. Use clear visual and direct language so that your clients get accurate information.
3. Show Customer Testimonials
Customers love to know they’re shopping with a real business, and testimonials are an easy and effective way to prove that. Sharing reviews builds credibility, so be sure to share multiple testimonials to show the ongoing satisfaction of your customers.
4. Offer Tutorials and Product Demos
Customers get more value when you show them how your products work. Highlights on Instagram that feature step-by-step tutorials or product demos improve user experience and reduce questions. They also go a long way to showing customers you care about their satisfaction and success.
5. Keep Followers Updated on Availability and Pricing
Highlights are perfect for keeping your customers informed about product availability and pricing. You can use them to share what’s in stock, pricing updates and purchasing options. Regularly updating these Highlights will show customers you’re active and make it easier for them to buy.
6. Feature Events, Promos, or Announcements
Whether you have a sale coming up, new product drop, seasonal update, or a special offer on some occasion like Valentine’s Day, Highlights are great for promoting important announcements. Be sure to include all the details so customers can take advantage.
6 Ways to Boost Customer Engagement with Instagram Highlights
When done right, Instagram Highlights can make your business profile more informative and engaging — and drive sales. Check out these tips to learn how to create Highlights that are both beautiful and purposeful.
1. Utilize User-Generated Content
An easy way to connect with your customer base and build trust is to feature them on your profile using user-generated content. Look for customers who have shared reviews and tagged your products, and turn those testimonials into Highlights. Bonus: it will encourage more customers to share their positive experiences.
2. Design Clear and Attractive Cover Images
Your Highlight covers are important because they serve as navigation buttons. With just one glance, online customers should know what to expect from each clip. To tie everything together, consider custom icons and branded graphics; they’ll give your Highlights a clean professional look. Also use colors, fonts and imagery that match your brand, so everything feels cohesive.
3. Add a Call-to-Action
While Highlights should inform, they should also invite action. Use calls to action like “swipe up for more” or “tap here to shop” to encourage customers to engage. Guide customers to learn more, message you or click links.
4. Keep It Organized
Grouping your content logically will prevent your customers from feeling overwhelmed. Rather than presenting random Highlights, consider arranging them into categories like New Products, Tutorials, and Promotions. This way customers can quickly and easily find what they need.
5. Refresh Regularly
While Highlights are permanent, that doesn’t mean they have to stay around forever. Regularly update your Instagram Story Highlights to show customers that you’re active. Switch out Highlights based on seasons, product availability, and promotions so your customers always have access to the latest updates.
6. Use Text Wisely
It’s easy to get carried away with text on Highlights, but remember that no one wants to struggle to understand your message. Keep your text brief so as not to overwhelm and keep it legible by using large fonts and contrasting colors.
Real-Life Examples of Brands Using Instagram Highlights for Growth
Many brands are using Instagram Highlights to connect with their audience, showcase products, and provide valuable information. Let’s check out the approaches of the following:
Califia Farms
Califia Farms, a manufacturer of plant-based milks, organizes its Highlights into categories like Califia Culture and Sustainability to share its company story and values. It also offers a Recipes category to showcase its products while helping customers find new flavors to try.
Chobani
Chobani’s profile page is like a masterclass in cohesiveness. This producer of Greek yogurts, oat drinks, and snacks does a wonderful job of creating a clean, cozy look by utilizing its brand color and simple icons. It also makes it clear that customer satisfaction is a primary focus, with Highlights under its Fan Love category featuring testimonials.
Letterfolk
Home decor company Letterfolk knows how to add Highlights on Instagram that clearly showcase its products, categorizing them into different collections, like Folk Finds and Letterboards. This structure allows customers to easily find and explore products of interest.
Nike
Athletic brand Nike takes a minimalistic approach to its Highlights, only focusing on company history, new product launches, and inspirational content – the very things its customers care about.
Postmates
Food delivery service Postmates attracts both new and returning patrons with a Holideals section that highlights promotions from partner restaurants. Hungry customers are encouraged to check out the company’s Instagram regularly to take advantage of new offers.
Nail It with Instagram Highlights Downloader
Instagram is a powerful platform, but it doesn’t always make it easy to save content you come across. Sure, you can try bookmarking Highlights, but what happens when they’re deleted or you need to view them offline? This is where Inflact’s Instagram Highlights Downloader can help.
With this tool, you can download Instagram Highlights to save interesting and valuable content for future reference. Use these clips to build an archive of creative Instagram Highlight ideas or track how other companies are marketing or addressing customer support questions. And because you’ve saved these clips to your computer or mobile device, they’re always available to you — even if the original content is deleted or you’re without internet.
Our IG Highlights Downloader works directly from your browser, on both desktop and mobile. It’s quick, secure and doesn’t require you to install any apps or software. If you’re serious about your own Highlights strategy, use our tool to collect examples, study structure and style, and find ideas you can adapt to your brand.
Here is an in-depth video tutorial on Inflact's YouTube channel to get the hang of the tool!
Wrapping Up
Instagram Story Highlights are a powerful tool for your business to engage with customers, communicate, and drive sales. When used correctly, Highlights can improve your credibility, accessibility, and sales by giving your online customers what they need the moment they land on your profile.
FAQ
How can I use Instagram Story Highlights for business?
With Instagram Highlights, you can keep important Stories visible on your profile for as long as you want. From a business perspective, this means you can promote products, answer customer questions, share reviews and testimonials, broadcast promotions, and more. Highlights are an easy and beautiful way to organize content for your audience and make your profile more user-friendly.
How many Highlights should an Instagram business account have?
Generally, businesses do well with 5 to 10 Highlights on Instagram. Remember, you don’t want to overwhelm or confuse your customers, so focus on key areas they care about most, such as product availability, promotions, customer reviews, tutorials and FAQs.
Does Inflact offer tools for business on Instagram?
Yes, Inflact offers a range of Instagram tools for business. Our tools to download Instagram Highlights, Stories and other types of content allow you to monitor competitors, find inspiration, and build a better marketing strategy.
