What is the Best Time to Post Reels on Instagram to Boost the Audience?

Tips Cases

Nov 30, 2022

Dec 10, 2022

Amelia Patton

However, even if you’ve put a lot of thought and creativity into this type of content, the result may not live up to your expectations, because there is one more important thing needed to boost your audience. When it comes to posting, be it on TikTok, Instagram, or any other social media, timing is another factor that matters. Let’s explore what is the best time to post reels on Instagram.

What is an Instagram Reel?

If you manage to create an engaging and captivating video that is shown in your followers’ feeds, it will have great chances to be noticed, viewed, shared, and liked. Reels are a good way to tell about your brand, build up a following, and stay connected with the community.

Why is Timing Important for Instagram Reels?

The ⌚ time you post content is crucial for how many users
see it and interact with it!

Posting your Reels at the right time will secure you a good reach and high engagement. And, oppositely, the most enjoyable content won’t work if posted in the wrong time slot.

Choosing a good time to post Reels on Instagram helps you:

• Become more visible
• Grow your audience
• Keep users engaged
• Obtain more likes and shares

Instagram is known to use several algorithms including those for Reels, and learning their fundamentals is a good idea if you intend to outwit the app. When a user opens Instagram, the algorithm decides what posts and in what order to show in the feed. These decisions pursue a clear goal — to keep users on the app as long as possible suggesting engaging content. To get your Reels seen you need to make them eye-catching. This would encourage people to interact with your content.

How to Figure Out a Good Time to Post Reels on Instagram?

You’ve probably scanned multiple how-to articles to figure out the best time to post Reels on Instagram and are confused with the differing numbers they offer. For a straightforward answer to the question, have a look at the key takeaways from the study conducted by Influencer Marketing Hub.

The best times to post Instagram Reels
(Eastern Standard Time):

However, what is true for other Instagram accounts, will not necessarily pay off for yours. Getting to know what best suits you and your business requires a deeper analysis of your target audience. It might be a bit time-consuming, but given the reward — a more robust profile, larger following, and higher engagement — it is worth your while.

We’ve approached some highly important ☝ considerations you should keep in mind when deciding on the best time of day to post Reels on Instagram

1. Where is your audience located?

It may appear surprising, but Instagram user activity patterns vary city-wise . Look at the table below showing the highest engagement times in some metropolitan areas:

Analyze your fans’ activities at various times of day and let the results 💁 guide you in deciding when to post a new Reel.

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2. When is your audience awake?

If you’re a business that sells globally or, in the case of a big country, nationwide, you’ll have to dig deep into your target audience details as you’re challenged with the needs to post for different time zones

Imagine that you’re posting a video of a facial with your company’s skincare product. If you press the ‘Post’ button at 8 am EST, a hypothetical girl from New York will most likely see it in her feed. However, your LA-based fan will probably miss it because by the time she’s awake her feed will be full of other content posted later than yours.

3. Is your product or service highly relevant to a specific time?

For a baker selling fresh pastry it would be wise to post Reels with crispy croissants in the morning. This might help hook some hungry folks on their way to the office. Likewise, a slice of cheesy pizza on your Reel will be most appropriate at lunch time or in the evening.

4. What is the worst time to post Instagram Reels

Logic suggests that there should be the worst time to post reels on Instagram. If you know your audience’s time zone, you can easily figure out the worst time for posting on your own.

Because your night posts get less engagement, Instagram algorithms will decide that your content is not interesting and will not show it in your followers’ feeds when they’re online

While the above ideas can provide you with some general guidance on how to handle your Instagram video content, developing a strategy tailored to your business and your audience would lead you to pinpoint marketing. Therefore, we encourage you to keep trying and experimenting. Don’t cease to improve your account performance, examine the most engaging posts, and try out new assumptions.

Once you’ve answered the question ‘When is the right time to post reels on Instagram?’ don’t forget that there might be part of your audience who are active at other times. Even if that fraction is not that big, you don’t want to lose it, so make sure your posting schedule includes a variety of time slots.

Explore your fans’ occupations, lifestyles and hobbies — these are all relevant for understanding when the followers are most likely to interact with your posts

And here is one more piece of advice: maintain high quality. Although posting times play a very important role in how posts are ranked in the followers’ feeds, the quality of video and captions is key to obtaining high engagement.

Tips to Get Highest Engagement With Instagram Reels

You’ve probably scanned multiple how-to articles to figure out the best time to post Reels on Instagram and are confused with the differing numbers they offer. For a straightforward answer to the question, have a look at the key takeaways from the study conducted by Influencer Marketing Hub.

Switch to Instagram creator or business account

There is nothing wrong with personal Instagram accounts, but Creator and Business accounts offer way more opportunities. In particular, they provide useful data on your followers, the best posting times, and other metrics.

Also, it would be a good idea to monitor relevant studies — they can be more informative than your research because they use data from across a huge number of accounts and posts.

Find your voice

To build a strong relationship with your target audience, you need to have a clear voice and show people how they can benefit from using your product or service. Then you need users to want to see your content in their feeds.

Ask yourself: why would anyone tap on your Instagram Reel? If you’ve got your peculiar style that makes your content very special, you have more chances to win people’s hearts

Produce content consistently

Growing an audience is like pumping up a muscle. Both require regularity and consistency — of exercise in the latter case and content production in the former. With an average of 24.25 comments and 1097.9 likes per post, video has been proven to be the most engaging type of content. Quite impressive numbers to persuade you into becoming a savvy reel-maker, aren’t they?

Join efforts with Instagram users

It takes a synergy of creative powers to get creative superpower. For this reason, consider combining your community-building and audience-reaching efforts with other brands or influencers.

Launch and take part in challenges

People like participating in inspiring campaigns and challenges 🏇 because it gives a sense of belonging, so why not use this mechanism to get more Instagram followers? Start a challenge on Instagram Reels or participate in an already existing one — this is a good way to build new connections with your target audience.

Insert hashtags

• Pick hashtags that resonate with what is going on in your Instagram Reel
• Determine which hashtags your target audience tends to use — as long as hashtags are appealing to people, it’s ok if they don’t directly refer to the video content
• Use both the most frequent and rare hashtags in each Reel

If even thinking of hashtags is irksome for you, our Hashtag Generator for Instagram https://inflact.com/tools/instagram-hashtag-generator is up and running to help you out. Sit back and enjoy while the artificial intelligence is performing this routine task.

Repost existing content

You do not need to come up with new ideas for your content every single moment. There is nothing wrong with repurposing what you’ve already created and shared on social media. Find nice pieces of video that you posted earlier and reuse them for Instagram Reels. Some editing might be necessary for your content to fit in, but it’s still easier than making a Reel from scratch.

Conclusion

Knowing when is the best time to post Reels on Instagram is essential to use the app’s algorithm’s way of thinking to your advantage.

Posted at the right time, your Reels will provide 👑 higher engagement. The ability to tell compelling stories through visual images is another thing that matters