Instagram Reels are a powerful tool for drawing attention to your account, scaling up your business, and making your brand very special.
However, even if you’ve put a lot of thought and creativity into this type of content, the result may not live up to
your expectations, because there is one more important thing needed to boost your audience. When it comes to posting,
be it on TikTok, Instagram, or any other social media, timing is another factor that matters. Let’s explore what is
the best time to post reels on Instagram.
What is an
Instagram Reel?
Instagram Reels are a powerful tool for drawing attention to your account, scaling up your
business, and making your brand very special.
If you manage to create an engaging and captivating video that is shown in your followers’ feeds, it will have great
chances to be noticed, viewed, shared, and liked. Reels are a good way to tell about your brand, build up a following,
and stay connected with the community.
Reels can be 15, 30, and 60 seconds 👁 long and have a variety of
cool inbuilt editing options such as adding audio and AR effects
You can record your Instagram Reel as a series of clips, one piece, or using videos from your
phone’s gallery
Why is Timing Important for Instagram Reels?
The ⌚ time you post content is crucial for how many users
see it and interact with it!
Posting your Reels at the right time will secure you a good reach and high engagement. And, oppositely, the most
enjoyable content won’t work if posted in the wrong time slot.
A grooming salon might have tons of footage featuring its pet clientele, but its Reels will
most likely go unnoticed if posted at 3 pm on Monday or 5 am on Saturday no matter how cute those furkids are
Choosing a good time to post Reels on
Instagram helps you:
Become more visible
Grow your audience
Keep users engaged
Obtain more likes and shares
Instagram is known to use several algorithms including those for Reels, and learning their fundamentals is a good
idea if you intend to outwit the app. When a user opens Instagram, the algorithm decides what posts and in what order
to show in the feed. These decisions pursue a clear goal — to keep users on the app as long as possible suggesting
engaging content. To get your Reels seen you need to make them eye-catching. This would encourage people to interact
with your content.
How to Figure Out a Good Time to Post Reels on
Instagram?
You’ve probably scanned multiple how-to articles to figure out the best time to post Reels on Instagram and are
confused with the differing numbers they offer. For a straightforward answer to the question, have a look at the key
takeaways from the study conducted by Influencer Marketing Hub.
The best times to post Instagram Reels
(Eastern Standard Time):
However, what is true for other Instagram accounts, will not necessarily pay off for yours. Getting to know what best
suits you and your business requires a deeper analysis of your target audience.
It might be a bit
time-consuming, but given the reward — a more robust profile, larger following, and higher engagement — it is worth
your while.
We’ve approached some highly important ☝ considerations you should keep in mind when deciding on the best time of day to post Reels on Instagram
1. Where is your
audience located?
It may appear surprising, but Instagram user activity patterns vary
city-wise
. Look at the table below showing the highest engagement times in some metropolitan areas:
Analyze your fans’ activities at various times of day and let the results 💁 guide you in deciding when to post a new Reel.
Get only relevant hashtags
Type one — and get 1000 more relevant hashtags in seconds
If you’re a business that sells globally or, in the case of a big country, nationwide, you’ll have to dig deep into your target audience details as you’re challenged with the needs to post for different time zones
Imagine that you’re posting a video of a facial with your company’s skincare product. If you press the ‘Post’ button
at 8 am EST, a hypothetical girl from New York will most likely see it in her feed. However, your LA-based fan will
probably miss it because by the time she’s awake her feed will be full of other content posted later than yours.
Imagine that you’re posting a video of a facial with your company’s skincare product. If you
press the ‘Post’ button at 8 am EST, a hypothetical girl from New York will most likely see it in her feed. However,
your LA-based fan will probably miss it because by the time she’s awake her feed will be full of other content posted
later than yours.
3. Is your product or service
highly relevant to a specific time?
For a baker selling fresh pastry it would be wise to post Reels with crispy croissants in the morning. This might
help hook some hungry folks on their way to the office. Likewise, a slice of cheesy pizza on your Reel will be most
appropriate at lunch time or in the evening.
4. What is the worst time to post Instagram Reels
Logic suggests that there should be the worst time to post reels on Instagram. If you know your audience’s time zone,
you can easily figure out the worst time for posting on your own.
As most people are offline at night, they won’t see your reels posted from midnight to 6 am. 5
am on Saturdays and Sundays is considered to be the worst time for posting your Instagram reels
Because your night posts get less engagement, Instagram algorithms will decide that your content is not interesting and will not show it in your followers’ feeds when they’re online
While the above ideas can provide you with some general guidance on how to handle your Instagram video content,
developing a strategy tailored to your business and your audience would lead you to pinpoint marketing. Therefore, we
encourage you to keep trying and experimenting. Don’t cease to improve your account performance, examine the most
engaging posts, and try out new assumptions.
Once you’ve answered the question ‘When is the right time to post reels on Instagram?’ don’t forget
that there might be part of your audience who are active at other times. Even if that fraction is not that big, you
don’t want to lose it, so make sure your posting schedule includes a variety of time slots.
Explore your fans’ occupations, lifestyles and hobbies — these are all relevant for understanding when the followers are most likely to interact with your posts
And here is one more piece of advice: maintain high quality. Although posting times play a very important role in how posts are ranked in the followers’ feeds, the quality of video and captions is key to obtaining high engagement.
And here is one more piece of advice: maintain high quality. Although posting times play a
very important role in how posts are ranked in the followers’ feeds, the quality of video and captions is key to
obtaining high engagement.
Tips to Get Highest Engagement With
Instagram Reels
You’ve probably scanned multiple how-to articles to figure out the best time to post Reels on Instagram and are
confused with the differing numbers they offer. For a straightforward answer to the question, have a look at the key
takeaways from the study conducted by Influencer Marketing Hub.
Switch to Instagram creator or business
account
There is nothing wrong with personal Instagram accounts, but Creator and Business accounts offer way more
opportunities. In particular, they provide useful data on your followers, the best posting times, and other metrics.
Analyze your Instagram account’s stats using the in-built tool and make sure you do it
regularly, as the audience’s behavior tends to change over time.
Also, it would be a good idea to monitor relevant studies — they can be more informative than your research because
they use data from across a huge number of accounts and posts.
Find your voice
To build a strong relationship with your target audience, you need to have a clear voice and show people how they can
benefit from using your product or service. Then you need users to want to see your content in their feeds.
Ask yourself: why would anyone tap on your Instagram Reel? If you’ve got your peculiar style that makes your content very special, you have more chances to win people’s hearts
Produce content
consistently
Growing an audience is like pumping up a muscle. Both require regularity and consistency — of exercise in the latter
case and content production in the former. With an average of 24.25 comments and 1097.9 likes per post, video has been
proven to be the most engaging type of content. Quite impressive numbers to persuade you into becoming a savvy
reel-maker, aren’t they?
Join efforts with
Instagram users
It takes a synergy of creative powers to get creative superpower. For this reason, consider combining your
community-building and audience-reaching efforts with other brands or influencers.
Find accounts whose target audience matches yours and suggest them launching a collaboration
on a single post or a series of them. Sharing an audience will be beneficial to both parties
Launch and take part
in challenges
People like participating in inspiring campaigns and challenges 🏇 because it gives a sense of belonging, so why not
use this mechanism to get more Instagram followers? Start a challenge on Instagram Reels or participate in an already
existing one — this is a good way to build new connections with your target audience.
Insert hashtags
Pick hashtags that resonate with what is going on in your Instagram Reel
Determine which hashtags your target audience tends to use — as long as hashtags are appealing to people, it’s ok
if they don’t directly refer to the video content
Use both the most frequent and rare hashtags in each Reel
If even thinking of hashtags is irksome for you, our Hashtag Generator for Instagram https://inflact.com/tools/instagram-hashtag-generator
is up and running to help you out. Sit back and enjoy while the artificial intelligence is performing this routine
task.
Repost existing content
You do not need to come up with new ideas for your content every single moment. There is nothing wrong with
repurposing what you’ve already created and shared on social media. Find nice pieces of video that you posted earlier
and reuse them for Instagram Reels. Some editing might be necessary for your content to fit in, but it’s still easier
than making a Reel from scratch.
Conclusion
Knowing when is the best time to post Reels on Instagram is essential to use the app’s algorithm’s way of thinking to
your advantage.
Posted at the right time, your Reels will provide 👑 higher engagement. The ability to tell compelling stories through visual images is another thing that matters
FAQ
What is the best time to post
Instagram Reels in 2023?
Generally speaking, the best time to post on Instagram is between 6 pm and 9 pm. But with
Instagram Reels there is a difference. Reels will provide the highest engagement on Mondays at 6 am, 10 am, and
10 pm; on Tuesdays at 2 am, 4 am, and 9 am; on Wednesdays at 7 am, 8 am, and 11 pm; on Thursdays at 9 am, 12 am,
and 7 pm; on Fridays at 5 am, 1 pm, and 3 pm; on Saturdays at 11 am, 7 pm, and 8 pm; and on Sundays at 7 am, 8
am, and 4 pm.
How often should I post Instagram Reels?
Five to seven Reels a week, which makes it about one Reel a day, is an optimal number to
balance being present on your followers’ feeds and not becoming annoying. If you’re a business, 4 Reels a week
will be fine. Post your content regularly and at the right time — this is crucial for high engagement.
How do my Instagram Reels get more views?
Make content that people are eager to view. Be bold and creative, smart and simple, use
in-built editing tools, GIFs, and music, add witty text, entertain, energize and educate your audience, and
remember: you only have three seconds to grab the users’ attention. If you fail, they will scroll away.
Is it a good idea to use hashtags on
Instagram Reels?
It is. After you’ve shot a great video, you want it to be visible and gain likes. One of the
ways to reach this objective is to use relevant hashtags. Choose 3 to 5 quality hashtags that represent your
topic and incorporate them in your Reel.
Can I make money with Instagram Reels?
With Instagram having launched Reels ads for businesses, now you have more opportunities to
reach people and step up your global presence.
Inflact will automate liking, following and unfollowing just like a human being would. We offer this at a price where people would consider it as almost free.
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